Inspired by the name, we engineered a world in which the brand could evolve. Simple lines, clean typo and colors manipulated in order to create a sense of vastness all point towards an experience that screams quality & intensity.
The less you say, the more you imply. By removing the vowel, all that is missing is "U". Rich gradients, textures, practical symbolism and clean geometry all would be too simplistic on their own. Combined, they generate gaps that force the consumer to immerse themselves in the brand, to make it theirs.